Experience
- Entry-Level
- Mid-Level
Career Path
Digital Marketing
Digital Marketing jobs were already spiking before the pandemic. With the disruptions in global trade, digital marketing is now among the most in-demand careers. Companies are desperately looking for ways and means of winning the competition for the consumer's eyeballs.
More so, with a sharp rise in internet penetration and mobile technology evolution, businesses are heavily investing in their digital efforts.Africa's digital economy is expected to reach $180 billion by 2025 (5.2% of GDP) and $712 billion by 2050. Digital Marketers have promising career opportunities, and this course will set you on the right track to launching your Digital Marketing career.
What you will learn?
1
Fundamentals of Digital Marketing
Evolution of digital marketing and how you must evolve to meet those demands.
2
Social Media Marketing
Social Media best practices with case studies on leading brands.
3
Pay Per Click, Email Marketing, Copywriting
Trends, tricks, and insider secrets that helps businesses do more with less.
4
Conversion Rate Optimisation
Digital Marketing is only essential if the conversions match your ad spend and marketing efforts.
5
Search Engine Optimization & Content Marketing
How to do SEO the right way and how you tell stories that convert prospects into fans.
6
AI in Digital Marketing
Artificial Intelligence is revolutionizing digital marketing by enabling hyper-personalized campaigns, predictive analytics, and automated content creation. AI tools analyze vast datasets to optimize ad targeting, enhance customer experiences, and boost ROI. From chatbots handling real-time inquiries to algorithms refining SEO strategies, AI empowers marketers to deliver smarter, data-driven results with unprecedented efficiency.
Experiential learning with
success-based pricing
Better price point than similar programs. Superior value with 10x guaranteed results.
Tuition starts at
¢4,800
Learn in-demand digital skills at subsidized costs.
Tuition fee refundable if no value is delivered after 7 days of enrolment. Ts & Cs Apply.
Weekly progress reports personalized to each learner.
Access to real projects and custom learning paths.
Dedicated coach support throughout your learning journey.
Lifetime access to SFAN network and platforms.
Platform-generated transcript to demonstrate job readiness.
Uninhibited access to our interactive course framework.
Custom resume at program completion for top students.
A verified certificate upon successful graduation from the program.
Elevator pitch video for select high performing students.
AI-assisted career support to bridge networks.
Program Schedule
Week 0
ONBOARDING
Week 1
FOUNDATIONAL
Week 2
DISCOVERY
Week 3
HANDS-ON
Week 4
UPSCALE
Week 5
CAPSTONE
Week 6
PRESENTATION
6 Weeks, Blended
Must Have
- Laptop and a stable internet connection.
- 15 hours weekly to actively participate.
Bonus Courses
This track has complementary courses, such as Email Writing, Attention to Detail, Design Thinking and How to Apply for Digital Jobs.
Re-inventing learning Re-inventing learning
Understand how you stack up against your competition.
Level up with tailored learning resources from subject-matter experts.
Build confidence and demonstrate career readiness in ways traditional systems fail to do.
Connect with mentors, recruiters, industry professionals, and co-dreamers, bypassing traditional barriers.
Learn from practitioners
Nana Ama Yankah
10+ years of Digital Marketing experience.
Lisa Glenn Nobles
10+ years of Program Design experience.
Tom-Chris Emewulu
7+ years of Digital Marketing experience.
Testimonies
Dolly Kpobi,
UX/UI Designer
I will describe my ReadyforWork experience as impactful. As a recent graduate trying to navigate the job space, I've received the confidence boost I needed from the ReadyforWork digital career accelerator. I highly recommend ReadyforWork to individuals trying to find their feet in the job space.
Girard Boakye-Yiadom,
Digital Marketer
ReadyforWork cohort 4 has been a good experience and very insightful. I learned many things I didn't know that I thought I knew initially. I highly recommend this program to anyone who seeks a career in the digital space.
Kezia O. Owusu-Ankomah,
Digital Marketer
I wish I was 18 when I saw ReadyforWork digital career accelerator. I've been in the media and arts industry for 12 years. And I developed a new interest in digital marketing. The best platform I found was ReadyforWork. I learned to believe in myself. I also learned how to use design thinking to drive innovation and essential social media marketing skills to drive sales, enhance audience engagement and build a community around a brand. If you are a young person looking to develop a new set of skills or want to complement your degree or practice, I recommend ReadyforWork digital career accelerator.
Diana Osei,
UX/UI Researcher
"INVIGORATING! That is how I will sum up my ReadyforWork digital career accelerator program experience. Through the coaching sessions, curriculum and deliverables, I gained confidence in my ability to provide strategic direction for a company's products and services from a User Experience point of view."
Prince Dogbe,
Analyst, GFA Consulting
SFAN gave me the greatest opportunity of my life so far, and that is my current job as a Senior Analyst at the Financial Advisory unit of GFA Consulting Ltd. I am grateful to the SFAN team for the ReadyforWork program and will happily recommend it to all.
Dolly Kpobi,
UX/UI Designer
I will describe my ReadyforWork experience as impactful. As a recent graduate trying to navigate the job space, I've received the confidence boost I needed from the ReadyforWork digital career accelerator. I highly recommend ReadyforWork to individuals trying to find their feet in the job space.
Girard Boakye-Yiadom,
Digital Marketer
ReadyforWork cohort 4 has been a good experience and very insightful. I learned many things I didn't know that I thought I knew initially. I highly recommend this program to anyone who seeks a career in the digital space.
Kezia O. Owusu-Ankomah,
Digital Marketer
I wish I was 18 when I saw ReadyforWork digital career accelerator. I've been in the media and arts industry for 12 years. And I developed a new interest in digital marketing. The best platform I found was ReadyforWork. I learned to believe in myself. I also learned how to use design thinking to drive innovation and essential social media marketing skills to drive sales, enhance audience engagement and build a community around a brand. If you are a young person looking to develop a new set of skills or want to complement your degree or practice, I recommend ReadyforWork digital career accelerator.
Diana Osei,
UX/UI Researcher
"INVIGORATING! That is how I will sum up my ReadyforWork digital career accelerator program experience. Through the coaching sessions, curriculum and deliverables, I gained confidence in my ability to provide strategic direction for a company's products and services from a User Experience point of view."
Prince Dogbe,
Analyst, GFA Consulting
SFAN gave me the greatest opportunity of my life so far, and that is my current job as a Senior Analyst at the Financial Advisory unit of GFA Consulting Ltd. I am grateful to the SFAN team for the ReadyforWork program and will happily recommend it to all.
